Coca-Cola HBC Kosovo
“Cycle and create Eco energy”
Coca-Cola HBC Kosovo has been making efforts to raise awareness for a healthier lifestyle and cleaner environment. We decided to bring two bicycles which produces energy when you ride it showing that your lifestyle is directly related to the environment. The activity organized in the center of Pristina gathered many people and we got a really positive feedback. We produced vivid images and designs and played music so that people would enjoy the event while contributing to the aim of the activity. We prepared gifts for participants that would serve as good memory of their contribution. We covered all the event management and PR aspect of this activity. Our team managed to provide full media coverage and convey the message through a creatively written press release.